Women Economic Empowerment (WEE) Nagaland

Women Economic Empowerment (WEE) Nagaland - Empowering Women Entrepreneurs in Nagaland Through Platform Economy

YouthNet implements this program in partnership with Global Alliance for Mass Entrepreneurship (GAME) and Amazon

Our primary aim is to empower micro-entrepreneurs, Self-Help Groups (SHGs), and Micro, Small, and Medium Enterprises (MSMEs), particularly home-based individual women entrepreneurs across Nagaland by delivering crucial training in digital content marketing, ensuring compliance knowledge, and providing hands-on support for online store setup.

Key Goals 

  • To empower micro-entrepreneurs, SHGs, and MSMEs across all 17 districts of Nagaland with digital tools, advanced marketing skills, and compliance knowledge, enabling them to establish and significantly enhance their online presence, including components of clean and green energy in their business models
  • To facilitate the online listing and sale of products from entrepreneurs on major e-commerce platforms, including Amazon, ensuring seamless integration and effective showcasing of unique offerings from each district
  • To foster sustainable economic growth by connecting these entrepreneurs with regional, national, and global markets, creating robust value chains across all 17 districts, increasing income levels, and establishing avenues for substantially increased sales and export opportunities beyond Nagaland
  • To promote the adoption of clean and green energy solutions, such as solar power, within entrepreneurial ventures, fostering environmental sustainability and reducing operational costs

Phases/Stages

  • Selection and Mobilization (Months 1-2): YouthNet, in collaboration with district administrations, community leaders, and local SHG clusters/MSME associations, will identify and select a total of 255 highly motivated micro-entrepreneurs, SHGs, and MSMEs, ensuring representation of 15 participants from each of the 17 districts across Nagaland. Comprehensive orientation programs will be conducted in each district
  • Capacity Building & Boot Camps (Months 2-6): Intensive workshops and specialized boot camps will be conducted in Chümoukedima, Dimapur, Kohima, and other districts. These will cover Digital Business Foundations & E-commerce Mastery, Compliance, Quality & Packaging for Global Markets, Green Business & Renewable Energy Integration, and Value Chain Development & Market Access
  • Product Onboarding & Green Content Creation (Months 4-9): Personalized, hands-on guidance will be provided to 60 entrepreneurs for onboarding their products onto the Amazon platform (Amazon Saheli, Amazon Karigar, and other relevant categories). Entrepreneurs will be trained to create high-quality digital content emphasizing craftsmanship, cultural narrative, and sustainable practices
  • Market Linkages, Buyer-Seller Connect & Export Facilitation (Months 7-12): At least two major physical buyer-seller connect events will be organized, potentially linking with national trade fairs or exhibitions. Targeted mentorship and support will be provided for entrepreneurs interested in exporting their products, including understanding international logistics and market regulations
  • Monitoring, Support & Green Impact Assessment (Ongoing throughout the project): Regular progress assessments, online clinics, and personalized one-on-one support will address challenges. Monitoring will include sales performance, website traffic, customer feedback, income growth, and the number of businesses adopting clean energy solutions

Features & Benefits 

  • Practical skill-building: The program emphasizes practical sessions, hands-on exercises, and peer-to-peer learning. It includes training on creating effective online stores, digital marketing strategies, compliance, packaging, green energy integration, and financial literacy
  • Experienced trainers: The project will be led by a dedicated team of experienced experts, facilitators, digital marketing specialists, and a project manager from YouthNet
  • District-wide accessibility: Boot camps are strategically conducted in various districts to ensure wider participation and reduce travel burden for entrepreneurs, in addition to central locations like Chümoukedima, Dimapur, and Kohima
  • Networking opportunities: The project will organize major physical buyer-seller connect events, and establish knowledge-sharing and networking platforms through the “Nagaland E-Commerce & Green Enterprise Hub”.
  • Gain employable skills: Participants will gain enhanced digital, marketing, compliance, and green business skills. This includes mastery in digital marketing, e-commerce, and green business practices
  • Improve income opportunities: The program aims for a significant increase in income for participating entrepreneurs through expanded market access and enhanced sales, with a target of 60% of entrepreneurs reporting income growth by project end.
  • Be part of a growing professional community: It aims to cultivate a self-sustaining community of digitally empowered and green-conscious entrepreneurs, fostering organic knowledge transfer and mutual growth through peer support programs.

Eligibility Criteria

  • Micro-entrepreneurs, Self-Help Groups (SHGs), and Micro, Small, and Medium Enterprises (MSMEs).
  • Home-based individual women entrepreneurs.
  • Selection criteria will prioritize women-led businesses, innovative products, and those with potential for scale and green energy integration.

Ready to Learn?

If you are a micro-entrepreneur, part of an SHG, or an MSME in Nagaland, particularly a women-led business interested in digital and green growth, we encourage you to register. Kindly go to the form below and fill up to register for this program.

Registration Form